Sandy "Mama" Reinhardt is a leader in the leather, BDSM and LGBT communities.[1] She has been a leader for many years and very active in the fundraising arena for most of those, including her annual Breast Cancer Dinners, LeatherWalk (for the AIDS Emergency Fund & the Breast Cancer Emergency Fund) which kicks off Leather Pride Week leading up to the Folsom Street Fair and Toy Drive for Camp Sunburst, a program for children and families affected living with HIV/AIDS.[2][3][4] Based in the San Francisco / Bay Area she has devoted her life to helping others by networking and organizing community activists for short-term and ongoing campaigns.
She has judged countless local, regional and international contests from every walk of the LGBT community and her accolades include San Francisco Pride Grand Marshal, and Proclamations from city, county and state.[5][6][7] "Mama" as she is known is respected and revered most for her ability to consistently galvanize and motivate her international family, with her best known philosophies of, "We Are Family" with "Manners and Respect." Mama's Family has over 1000 members in 42 U.S.states and internationally in four countries who together raise over $2,000,000 a year for a wide variety of Leather/LGBT and charitable organizations.[8] Reinhardt is a finalist for Woman of the Year at Pantheon of Leather XX (August 2010), she previously won in 2006; in 2004 she won the Northern California Regional Award; in 2002 she won the Presidents Award and Mama's Family won large club of the year in 2004.[9] A documentary about her is to debut August 15, 2010 at Pantheon of Leather XX and International Mr. and Ms Olympus Leather 2010.[10][11]